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Marketing Terms Decoded by Marketing Near Me

We understand the industry jargon can be very confusing. We've decoded a few of the "buzzwords". If you would like more clarification on these terms or would like to see how we can help your company. Drop us a line.

Do I need a blog for my business?

Blog: Think of this as your SEO goldmine. A blog – the word shortened from “web log” – is an online journal or informational webpage. It can stand alone but is usually part of a company’s larger website and displays information in reverse chronological order, with the latest posts appearing at the top of the page. A blog gives an organization the chance to speak directly to its patrons or customers on matters that show how the company or organization can be of service to them. A blog gives you the ability to use your keywords with purpose.

What is SEO?

SEO (search engine optimization) vs. SEM (search engine marketing): In the simplest explanation, SEO is an organic search strategy, while SEM is a paid search strategy. The goal of SEO is to increase the number of visitors, or traffic, to a website by using keywords and key phrases embedded within the website text and website code to elevate the site’s position in search-engine results. SEM involves increasing website traffic by using paid ads to boost a website’s visibility on search engines. The ad copy and targeting strategy must align with keywords and key phrases that match the search queries of your target buyers. This allows your ads to show up in relevant search engine results pages (SERPs).

What is branding?

Branding: Is your company or organization personality. While branding includes the act of giving a company or organization a particular design, color, or symbol to advertise its products and services, it is much more than simply its visual identity. Branding allows a company or organization to differentiate itself from the competition by displaying its unique values and qualities. Branding is a never-ending process of managing the visual components and actions of a company to shape the perception of its brand. Purple Cow is the statement piece of your brand.

Is my website a domain?

Domain: Think of it as your street address online instead of longitude and latitude mapping points.

A domain name is an easy-to-read website address that usually contains most if not all of the company’s name. Think or The company name is the website address. If we didn’t use domain names, we’d have to use IP addresses, which are just a long string of random numbers and letters. Domain names make it easier to browse the internet and they’re useful in marketing because it’s how you let people know where you are online, how to find you – and how they can use your product or service. Your domain is the address and the website is the house on the property.

What is "hosting"?

Hosting or Website Hosting: This is the wall outlet for your website. The same way your coffee maker needs an outlet to plug into. Your website needs the same access to power. A website host offers you a place to put your website. You can have the best-looking website out there, but without a host, all you have is a bunch of files sitting in storage. Website hosting is the act of providing the storage, connectivity, and services necessary to deliver files for a website.

What is a lead generation?

Lead Generation: A marketing lead is a person who shows interest in a company’s products or services, making that person a potential customer. While some companies believe a “lead” is a contact already determined to be a potential customer, others consider a “lead” to be any sales contact at all. The generation of that lead is when content that is developed has gain attention and someone reached out to your company.

What is reputation management?

Reputation Management: Reputation management is the effort to influence what and how people think of a brand, company, or organization. It includes observing perceptions and conversations online or elsewhere, responding to reputation threats or pressures, and proactively seizing opportunities to enhance one’s reputation.

What is a "tech stack"?

Tech Stack: The technology stack refers to a mix of different technologies that work together for some purpose, usually as a foundation for systems such as websites, mobile apps, and standalone desktop software” Do you know your tech stack? Example of a tech stack: Newsletters & landing pages – Mail Chimp, Website – Wix, Graphic design – Photoshop, and audio – Wavve. A great way to streamline tech stacks is to research what you’re currently using and see if they have what you’re looking for. Ex. Wix has a e-newsletter integration.

Should I schedule social media posts?

Scheduling posts for social media: Stop making posts an afterthought. When you schedule a social-media post, it’s usually part of an overall strategy that encompasses your social-media pages like Facebook and Instagram. The subject and the timing of the post – which could be a blog, photo, and/or video – depend on what’s happening with the company – new products and services, new customers, the latest versions of certain products, new hires, etc., and what’s happening out in the world – holidays, seasons, news and sporting events, etc. Posts can be scheduled ahead of time and sent on a specific date and time. Once a post is scheduled, you don’t need to worry about it! It will be sent automatically!

What is social media management?

Social-Media Management: Social-media management is the act of monitoring, and participating in, social conversations across platforms. It involves generating and posting content on social-media channels at scheduled times throughout the week or month, but also interacting with customers and potential customers, responding to questions, managing online communities, and participating in conversations.

Lights, Camera ... Photography & Videography!

Do I need professional photography?

Photography: We hear it all the time – a picture is worth a thousand words. We hear it because it’s true. Photography plays a crucial role in marketing because photographs can tell a story instantly, taking complicated ideas and messages and simplifying them for the masses. They inject a creative dimension to website content that engages audiences, enhances blog posts, gets noticed on social media, and attracts people's attention. A good professional photographer will produce high-quality images unique to your business – unique because only you will have them. Photography helps your products and services stand out from your competitors, and it can be tailored to fit your brand, which helps target potential customers.

Should I focus on videos on my social media?

Videography: If a photo is worth a thousand words and a video is hundreds of pictures … the possibilities are endless. Video marketing is using videos to promote and market your product or service, increase engagement on your social-media channels, educate your customers or potential customers, and reach a completely different audience. Videos are a great way to explain your product and they’re a useful tool when helping potential buyers learn about a product. Plus, adding a video to a web page can increase conversions by 80 percent!

More questions? We have more answers!

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