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Why your company needs professional photography.

You’ve undoubtedly heard “a picture is worth a thousand words” – well in this case, it’s really true. In the age of 144-word character limits and short attention spans, a photo communicates a wide variety of details about your brand instantly. Eye-catching photos encourage social interaction and drive traffic to your website. Within a split-second, images help your potential customers decide if your content is relevant to them.

When your followers can consume your content faster and easier, they’re more likely to continue interacting with your brand.

We hear often that the human brain is drawn to photos over text– but did you know why? 90% of the information that enters the brain is visual– and visual information is processed 60,000 times faster than text! Even the most well-written text falls second to an impressive photo.

Photography: How do you know when it’s time to hire a pro?

It’s time! (That was easy, wasn’t it?) Professional images are a smart investment at any stage. Alongside your branding, professional photography will be one of the most important marketing investments you make.

Investing in your photography is a direct investment in your brand– and that speaks volumes to your customers.

Brand Storytelling

Your photos are your brand– showing who you are and what you bring to the table. Posting high-quality photos is the quickest, cheapest, and easiest way to instantly communicate what makes your business unique.

A recent study found that online content with high-quality images gets 94% more views than those without.

Pro images help set accurate expectations.

Images that show the experience of your business help potential customers connect with your brand. Photos showcasing customers and staff, the ambiance, and shots of your location help develop a story about what people can expect when they visit.

By setting accurate expectations we win customers and build relationships.

Smarter Marketing

Marketing isn’t hard, and it doesn’t have to be wildly expensive. Making smart investments in key areas will help you to grab your customers’ attention and– (the important part) keep it! Photography is one of those areas where you really get immediate bang for your buck.

Having a bank of images available for marketing & social media purposes is an easy way to level up your brand’s relevance online. But it’s also a really convenient thing to have available as you work to automate your own marketing processes.

We don’t all do everything the same way as we promote ourselves online, but we all need simpler ways to present what we’re doing. Great photography is an “easy button” for making polished, professional looking posts on social media, presenting a fresh face on your website, and being able to share PR materials quickly and easily. Professional photographers will provide you with a folder of images that you can (and definitely will) use to promote your business. These can be used for years, and shared far and wide!

Go with a pro to maximize your investment.

As great as technology is today, even the best quality smartphone photo just doesn’t hold up next to one taken by a professional. You know your product is unique– the images you post should represent the quality you know your customers can expect. Poor quality images cheapen your brand’s impact. Don’t give your competitors that edge!

High quality photos inspire confidence in your brand.


Photography is a powerful marketing resource. High quality professional images strengthen your brand on the web, in print advertising, and on social media– and strong brands make more money!

People are already searching for your business online. Show them a great first impression.

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